About Us

Company History

Motostar Tire and Auto Products Inc. is a large, regional wholesale distributor of tires and automotive products throughout New England, and Upstate New York.  The company is based in Merrimack, NH and has satellite distribution centers in Menands, NY and Lisbon Falls, ME.  Motostar was founded in 1993 by Eugene T. Bova, after 20 years of working with the major US based tire manufacturer Mastercraft Tires of Findlay, OH.

The company had humble beginnings, starting with one facility, one line of tires, and one delivery truck to service its dealers.  Even then Gene Sr. understood the value of strong partnerships; Motostar became a member of the highly successful and professional Zurcher Group of retail, wholesale, and commercial outlets before opening Motostar’s doors for business.  Motostar is the group’s only Northeast US based member.  Through hard work, dedication, building strong partnerships with suppliers and customers, and most importantly team/employee development the company has grown leaps and bounds over the last 24 years to become a premier independent wholesale tire distributorship.

Motostar is proud to feature one of the most robust and comprehensive product menus in the industry including Pass, LT, MT, Specialty, OTR, Farm, Industrial, Forestry, Tubes, Wheels, and Accessories from the finest suppliers available.  We feature a great team of experienced, locally based sales, marketing, product, and distribution professionals who truly care and understand what it means to do business in the New England market.  We at Motostar Tire and Auto Products strive to provide our customers with great products to fit every need and budget, fair pricing, and top notch customer service each and every day!


Gene Sr. – President

Gene Jr – Marketing and Product Director

Travis – Chief Operations Officer

Doug – Chief Financial Officer

Jeremy – Accounting Team Lead

Darryl – Sales Manager

Kirk – Purchasing Manager

Kyle – Marketing Assistant

Shannon – Branch and Territory Manager NY

Brian – Branch and Territory Manager ME

John – Inbound Product Warehouse Manager NH

Craig – Outbound Product Warehouse Manager NH

Jack – Territory Sales PLT

Mark – Territory Sales Commercial Products/MSTAR